If you're running a small business, your goal would be to maximize your business brand's visibility as much as you can. In order to generate more leads, you need to know how to target local customers. For this, you will need to opt for the best local marketing strategies that can bring in more revenue for your business brand.
Imagine, you are the owner of a small or a medium-scaled business, you'll be striving to provide your customers with reliable solutions for the issues they face in their lives. Yes, you'll be either selling products or provide the services that till tailor their needs and requirements in the best possible way. However, not every solution is best suited for every individual. Every person has different needs and wants and being a business owner, it is up to you to identify the different types of consumers.
Table of Contents
- What Is Local Marketing?
- Benefits Of Local Event Marketing
- How To Target Local Customers?
- Create A Landing Page For Every Campaign
- Use Social Media Ads
- Add Options Of Call-Only In The Ads
- Create Local Yet Informative Content
- Use Ad Extension To Gain More Visibility
- Provide Time-Sensitive Offers
- Opt For Geo-Targeting Option
- Ads That Reflect Your Working Hours
- Make Sure Your Business Listing Is Up To Date
- Promote Customer Reviews On Social Media Profiles
What Is Local Marketing?
Before we start to talk about the different marketing strategies on how to target local customers, we’ll be discussing what exactly local marketing is and what its benefits are.
Local marketing strategy is a practice used by small businesses that have a single outlet. Local marketing is primarily focused on targeting the community around the business place. After that messages are sent to the people living in the vicinity rather than in the mass market.
Local marketing does not mean that you only send messages to the people of the town or that specific area. This kind of marketing has different forms. Either you can reach out to the customer via mails, social events, social media ads, search engines, or by listing your websites on a business directory such as HighFive Listings.
Benefits Of Local Event Marketing
We know that a lot of small businesses cannot spree on the local marketing campaigns, but at the same time, owners of the small businesses want to grab the attention of more and more customers in order to generate more leads and sales; just like all the other renowned brands.
If you’ve read this article up till here, it shows that you’re ready to stir things up and want to bring in more customers to your business. Below are a few benefits that you’ll reap when you opt for local marketing strategies.
#1: Increase In Organic Traffic And Conversion
When you market your local brand on the internet, you’ll for sure expect to see a lot of organic traffic on your website. Make sure that you lure down the audience by sales or any kind of promotion. Keep one thing clear in your mind that you’ll see an increase in the traffic over a period of time. Success doesn’t come overnight.
#2: You’ll Reach Out To Your Target Audience
Lets' suppose that you've organized an event and the event is focused on the launch of your new product or service, so you can be sure that you'll be hosting a lot of potential customers who are interested in that particular product or service.
So, make sure that you tailor your event for the specific types of customer that you need to attract, you’ll be able to board the region as well.
#3: Interact With Local Customers
When it comes to hosting a social event, you’ll get the opportunity to meet with a lot of your customers on a personal level. And once you’ve met them, you will be able to market your product or service directly. Your customers will be able to see the product or the service first-hand while meeting you as well.
You just need to make a good first impression because that will last for a long time.
#4: Helps In Making Connection
Well, when you host a social event for marketing your business brand, product, or your service, you will not only be meeting potential customers. But sometime, you will be able to make connections with other business owners who have products or services that complement yours.
#5: Help to Boost Local SEO
When you host an event on the internet, your brand's name, physical address, and contact details also get listed on it. How will this help? Well, this is how local SEO works! Each time you get listed on the internet with the most accurate information you will be boosting your rankings of search engines such as Google and Bing.
Note: In order to boost your local SEO, you need to list accurate information on the calendar and on your social media profiles, only then you’ll be able to market and target local customers.
As mentioned above, you need to get your event listed online, and when you’re on it, make sure that you get a backlink to your website as well. This practice will also benefit your local SEO marketing strategy significantly and also increase its rating on the search engines.
#7: Social Media Perks
Make certain to use the social media platform before, during, and after the event. For sure you’ll make a buzz that will make the customers tweet. Urge the people to check in at your event, take photographs, and post them on their social media profiles.
Whereas you need to make a hashtag for your event and make sure that you do it ahead of time, at that point post it conspicuously on your big day so clients will make sure to use it as well.
#8: You’ll Get Customer Reviews
An astounding social event is an extraordinary way to get some positive reviews. You can ask your existing customers to leave a review for every product or service that they get from you. This will get your business brand a vote of confidence and also help other people to invest in your products and services.
How To Target Local Customers?
Now that you know the most common benefits of local event marketing, it is time that we now talk about the different strategies on how to target local customers in order to generate more leads and sales. So, grab a cup of coffee and read on until the end.
Create A Landing Page For Every Campaign
First and foremost, create a landing page for every campaign is considered one of the best ways to get the attention of customers. Once you've gotten their attention, just convert them as your customer.
Use Social Media Ads
Everyone nowadays uses social media platforms. This is why you need to target your customers on them. Most social media platforms allow business owners to post ads for their businesses, products, and services.
Add Options Of Call-Only In The Ads
The landing pages are one of the most powerful tools. If you want to prevent from losing conversions for a landing page, try to lure in customers by Call-only option from Ads.
Create Local Yet Informative Content
Well, what’s the use of your content when it does not address the issues of the customers? This is why you need to create content for local customers while keeping in mind their needs and requirements.
Use Ad Extension To Gain More Visibility
Ads extensions are the most effective and cost-savvy ways to improve business brand visibility. It doesn't matter whether you are targeting a high-commercial intent key phrase or not. The Ads extension will turn out to be a persuasive addition.
Provide Time-Sensitive Offers
Try to promote ads for a specific period of time. Yes, this means that you should only post some ads for sales and other kinds of promotions. The better the promotion, the most traffic you can expect to your website.
Opt For Geo-Targeting Option
Did you know that there are a lot of powerful tools for the marketers and one of the best is known as geo-targeting? Just keep in mind that geo-targeting will not be useful for businesses that are operating out of a physical location.
Ads That Reflect Your Working Hours
Let’s suppose that you own a fancy restaurant and you want to drive in more traffic to it. If you opt to show your ads at all times of the day, you’ll just be wasting money on traffic that might not convert. So, make sure that you select a specific window for your ads.
Make Sure Your Business Listing Is Up To Date
HighFive Listings is a free business listing directory yet it is one of the most powerful platforms that you can use in order to list your business. All you need to make sure is that all the information you are uploading on it is as accurate as it can be. If the business name has Inc. or Co at the end, make sure that it is listed the same on different pages on the internet as well.
Promote Customer Reviews On Social Media Profiles
Whenever a customer buys a product from you or hires you for a service, ask them to leave your business a review on your social media profile or on the website. To be honest, if your existing customers love you; why not get the most out of them.